Beer (ビール) is the most popular alcoholic drink in Japan and widely consumed at homes and drinking establishments nationwide. Four companies currently dominate the market: Asahi, Kirin, Suntory and Sapporo. The standard type of beer sold at izakaya, bars and restaurants is light lager beers with with an alcohol content of around five percent. In addition, regional craft beers have become highly popular in recent years.
The Dutch started brewing beer for their own use in Nagasaki during the Edo Period. The first brewery to serve the Japanese market was founded in 1869 in the international port town of Yokohama by a foreign businessman. After changes in ownership, it started producing Kirin-branded beer in 1888. Meanwhile in Sapporo, the government built a beer brewery and established the Sapporo Beer brand in 1876 as part of its efforts to develop the island of Hokkaido. Accordingly, Yokohama and Sapporo vie for the title of birthplace of Japanese beer.
The popularity of beer increased sharply in the second half of the 20th century, and beer has long since overtaken sake as the nation's favorite tipple. In recent decades, some Japanese beers have also gained popularity overseas.
Hello everyone! This is your favorite blogger, Hoka, writing once again. This year, spring comes early and Sakura has already fully bloomed! The other day, Sakura Hotel team has brought our guests from different countries to have a picnic at the famous Chidorigafuchi park. The guests comes from all over the world! They are from Italy, Singapore, USA, and the Netherlands.