Beer (ビール) is the most popular alcoholic drink in Japan and widely consumed at homes and drinking establishments nationwide. Four companies currently dominate the market: Asahi, Kirin, Suntory and Sapporo. The standard type of beer sold at izakaya, bars and restaurants is light lager beers with with an alcohol content of around five percent. In addition, regional craft beers have become highly popular in recent years.


The Dutch started brewing beer for their own use in Nagasaki during the Edo Period. The first brewery to serve the Japanese market was founded in 1869 in the international port town of Yokohama by a foreign businessman. After changes in ownership, it started producing Kirin-branded beer in 1888. Meanwhile in Sapporo, the government built a beer brewery and established the Sapporo Beer brand in 1876 as part of its efforts to develop the island of Hokkaido. Accordingly, Yokohama and Sapporo vie for the title of birthplace of Japanese beer.

The popularity of beer increased sharply in the second half of the 20th century, and beer has long since overtaken sake as the nation's favorite tipple. In recent decades, some Japanese beers have also gained popularity overseas.

Variations of beer

Because the alcohol laws in Japan dictate that beer be taxed according to its malt content, other beer-like drinks have been created by the Japanese brewers that contain less malt and thus are cheaper to sell. The current three ranks of beer are as follows:


Regular beer with regular malt content. Because of higher taxation, it costs more than the two ranks below.


Happoshu (lit. "sparkling alcohol", also known as low-malt beer) is a relatively recent invention by Japanese brewing companies. It has a similar flavor and alcohol content as beer, but it is made with less malt, which gives it a different, lighter taste. Due to the lower malt content, happoshu is taxed differently than beer and costs less.

New Genre (Shin Janru)

New genre beer (also known as "third beer" or "daisan no bīru") is the most recent development in the Japanese beer industry. In order to counter tax changes that reclassified the malt content of beer and subsequently raised the price of happoshu, this beer-like beverage contains no malt, instead using pea, soy or wheat spirits. As a result, it can be sold at an even lower price.

In Sakura Hotel

In Sakura Hotel, When you older "ALL YOU CAN DRINK" you can choose all of beer in this area for 90minutes!!!! Of couse, you can drink cocktail chu-hi wine and soft drink too!!!!

Posted by: Ryuhei (April 12, 2018 2:54 AM)

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